From Users to Builders: The New Era of Generative AI

Generative AI
February 19, 2025

Until recently, most marketers engaged with generative AI (GenAI) as end-users. Pre-built chatbots like ChatGPT, Claude, and Mistral amazed professionals with their ability to draft compelling content, automate responses, and enhance personalization. However, these AI models often operated in isolation, struggling to integrate seamlessly with existing marketing workflows, brand identities, and analytics tools.

Now, we’re witnessing a fundamental shift.

Marketers are no longer just consumers of GenAI—they're becoming architects of AI-powered solutions. Thanks to AI agent frameworks, no-code automation platforms, and API integrations, marketing teams can now build AI solutions tailored to their specific needs.

Tools like CustomGPTs (OpenAI) and low-code platforms such as Zapier, Make, and Flowise empower marketers to go beyond simple AI interactions. Instead, they can deploy AI solutions that analyze, learn, adapt, and execute tasks

Bringing AI Agentivity to Life: The SEO-SONALITY Analyzer

Timing is critical in digital marketing. Understanding when your audience is most active can mean the difference between a viral success and a missed opportunity. Yet, analyzing keyword trends, search behavior, and seasonal traffic spikes has traditionally been a time-consuming, manual process

To address this, TransPerfect Digital built the SEO-SONALITY Analyzer—a custom GPT designed to optimize the timing of content publication for maximum audience reach. By integrating with APIs, it identifies peak search trends based on keyword data and market insights, aligning content strategies with seasonal demand for increased visibility and engagement.

How It Works

  1. Data Input & Intent Recognition:Collects user inputs, including target keywords, industry-specific language, and content goals.
  2. Automated Data Retrieval:Connects to Keyword Tool IO via APIs to analyze search volume fluctuations, seasonal spikes, and trending topics.
  3. Intelligent Insights & Execution: Identifies the best content publishing windows to align with peak search activity.
  4. Actionable Recommendations: Provides publishing recommendations based on real-time trends, reducing manual workload.

Watch the Video Below!

The Benefits of the SEO-SONALITY Analyzer

  • Increased Productivity: Automates keyword research, trend analysis, and scheduling—reducing guesswork.
  • Real-Time, Data-Backed Decision-Making: Ensures marketing strategies are based on the most current, actionable data.
  • Customization: Adapts to individual user goals, industries, and content types, fitting diverse workflows

What once took manual effort is now seamless, autonomous, and highly accurate—transforming SEO strategy into a real-time, AI-powered advantage.

Lead the AI Agent Revolution

This transformation isn’t just about adopting AI—it’s about leading the AI revolution.

Marketers who embrace AI-driven solutions will unlock new levels of personalization, efficiency, and strategic innovation-outpacing competitors and redefining industry standards.

What’s Next?

In upcoming articles, we’ll explore AI-powered use cases, advanced automation workflows, and real-world success stories—designed to inspire your AI marketing journey.
Are you ready to transform your marketing with AI agents? If you're looking to build a custom AI solution, integrate automation, or collaborate on AI-driven innovations—we’re here to help.

Let’s build the future of digital marketing together. Chat with us!

Author: Mario Lenoci | Digital Content Strategist