Globalization Partners
TransPerfect delivers translated website in 14 languages and SEO services for Globalization Partners.
The Challenge
Globalization Partners needed a localization strategy to support an aggressive international expansion roadmap and promote their unique platform and services in these new global markets.
Where?
Global
Goal?
Growth
Technology?
OneLink
Solution?
SEO + Social Ad Copy Adaptation
The Solution
Globalization Partners used OneLink, TransPerfect’s website localization technology, to launch their website in 14 languages, and TPT Digital helped activate this new multilingual presence through a combination of SEO content optimization and social ad copy adaptation.
The Results
By using OneLink technology and working closely with TPT Digital, Globalization Partners saw big increases in localized traffic. In just one quarter, localized traffic increased by 74% and accounted for a total of 8.5% of total global website traffic, up from 3.5% in the previous quarter. In addition, the traffic from these 14 languages now accounts for 13% of all conversions, which highlights the highly qualified traffic visiting the localized sites.
74%
Of Local Traffic Increased
3.5%
Increase of Total Global Website Traffic
13%
Of Conversions Accounted by the 14 Languages
Latest Resources
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