Invasion of the Ranking Snatchers: Competing for Clicks in the New Era of AI Overviews

Google’s May rollout of AI summaries at the top of search results pages grabbed industry headlines and promised to change SEO and content strategy for years to come. Join our expert panel as we take a look at the early impact, four months in. How have search results changed? What industries are affected the most? How have SEO strategists and enterprising brands changed their strategy to get ahead of the curve and make their content easier to find and more relevant to cite in AI overviews? And what do we anticipate next as Google looks to expand its rollout beyond the U.S. to international markets?

You will learn and takeaway:

• The what, how and why of Google’s latest SEO SERP changes
• Varying impact on different client industry verticals
• Strategies to evolve keyword research and update optimization of your website content
• Multi-channel tactics to engage customers beyond SEO
• Opportunities to scale and customize your new SEO strategy for multiple languages
• Humor and insider anecdotes to help you keep calm and embrace the AI revolution