Making the Jump from UA to GA4 – What Marketers Need to Know

Making the Jump from UA to GA4 – What Marketers Need to Know

Listen in as experts Colt Foutz & Daniel Barranger discuss the ever changing environment and advancements of GA4. They take a deep dive into the old "ways" vs now, why it's so beneficial for any company and its future. 

You'll hear more from them on: 

  • Key differences between GA4 and “old GA”
  • Why we like it/what it tells you about your KPIs
  • Basic setup for global clients
  • Advanced setup for global clients
  • Next steps – dates to keep in mind as Google continually updates